About Us
James TV interview with Curator of Royal Collection Trust, in Buckingham Palace Gallery on Masterpieces Programme
James Nicholls
Broadcaster • International Art Specialist • Strategic Art Adviser
James Nicholls is an international broadcaster, presenter and strategic adviser whose work brings together the worlds of art, culture, media and international business.
Throughout his career, he has developed a reputation for recognising opportunity, creating strategic partnerships and connecting artists, collectors and cultural institutions across international markets. His approach combines commercial understanding with a deep appreciation of the cultural, historical and human stories that make art significant.
James presents The Art Review, featuring leading museums, exhibitions, artists and cultural events, and continues to produce arts programming for British Airways and Aer Lingus. His broadcasting has included programmes from Buckingham Palace, the Royal Collection, major museums and galleries, together with interviews featuring many of today's leading artists, curators and cultural figures.
One of James's most rewarding projects was creating and presenting The Next Big Thing, a television series developed during the pandemic to provide a major platform for emerging artists at a time when opportunities were limited. The series demonstrated his long-held belief that creativity deserves opportunity and that strategic thinking can create new possibilities, even in the most challenging circumstances.
Originally from New Zealand, James has lived and worked internationally throughout his career, including Australia, Southeast Asia, the United States and Europe. That international experience continues to shape his understanding of global markets, cultural relationships and the different ways art is appreciated throughout the world.
Today, James works with artists, collectors, family offices, museums, heritage organisations and cultural institutions, providing strategic vision, trusted judgement and international perspective on projects that extend beyond traditional art advisory.
He is recognised by Spear's 500 as a Top Art Advisor (Investment & Contemporary Art) and is a Patron of the Royal Academy of Arts and Dulwich Picture Gallery.
Working between London and the South of France, James maintains close relationships with artists, collectors and cultural institutions across Europe while continuing to lead projects internationally.
Nicholls Art Group
Nicholls Art Group is an international strategic art advisory working with artists, collectors, cultural institutions, family offices and heritage organisations.
Rather than offering a conventional consultancy model, the firm develops bespoke strategies that strengthen reputation, create international opportunities and build long-term cultural and commercial value.
Its work encompasses artist representation, heritage and legacy projects, museum collaborations, editorial partnerships, international collector development and strategic advisory, often bringing together expertise from the worlds of art, media, heritage and international business.
Each project begins by understanding its unique potential before developing a clear strategy and assembling the relationships needed to bring that vision to life.
The firm's work is founded upon three enduring principles:
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Strategic Vision
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International Perspective
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Trusted Judgement
These principles continue to guide every relationship and every opportunity undertaken by Nicholls Art Group.